![]() “This is a serious problem.” (Disclosure: Donaldson is slated to become a member of Forbes’ board when a planned sale of the company is completed.) The Facebook Oversight Board also announced this week a case related to a manipulated video of President Joe Biden.īut doctored news broadcasts relying on the voices and faces of high-profile journalists appear to be a newer, and potentially more dangerous, tack. “Are social media platforms ready to handle the rise of AI deepfakes?” MrBeast, whose real name is Jimmy Donaldson, warned last week on Twitter. ![]() YouTube spokesperson Elena Hernandez said “we’ve long had misinformation policies to prohibit content that has been technically manipulated or doctored in a way that poses a serious risk of egregious harm.”ĬNN spokesperson Emily Kuhn declined to comment on the deepfake news segments, but she said the manipulated audio in the clip of CNN’s correspondent near the Israel-Gaza border “is fabricated, inaccurate and irresponsibly distorts the reality of the moment that was covered live on CNN, which people should watch in full for themselves on a trusted platform.” O’Donnell, the CBS anchor, did not immediately respond to a request for comment, but CBS News spokesperson April Andrews said “CBS takes its intellectual property rights very seriously.” BBC spokesperson Robin Miller said that “whenever we become aware of a deepfake video, our lawyers take action” and that “in a world of increasing disinformation, we urge everyone to check links and URLs to ensure they are getting news from a trusted source.”ĭeepfakes, and lower-budget “cheapfakes,” are not new-and this month alone, they’ve been used to target everyone from Tom Hanks (whose AI doppelganger was promoting a dental plan) to YouTube’s top creator MrBeast (who appeared to be hosting “the world’s largest iPhone 15 giveaway”). ![]() TikTok spokesperson Ariane Selliers said, “TikTok requires creators to label realistic AI-generated content,” either with a sticker or in a caption, and that TikTok “continues to remove content that can harmfully mislead or impersonate people.” (Most of Sahay’s videos did not include any such disclaimer.) TikTok prohibits deepfakes containing the likeness of private individuals and “while we provide more latitude for public figures, we do not want them to be the subject of abuse, or for people to be misled about political or financial issues,” the company states in its rulebook. Most large, mainstream social media platforms have policies against deepfakes. Even though his TikTok account is now dormant, Sahay’s far-reaching videos are still easy to find on the platform, reposted by other users, and a number of them remain live on YouTube. Sahay was banned from TikTok as Forbes was reporting this story and did not respond to multiple requests for comment and a detailed list of questions. One of Sahay’s recent deepfakes of Face The Nation’s Margaret Brennan, for example, was liked more than 300,000 times on TikTok, while the most popular video posted the same day on Face The Nation’s official TikTok account drew just 7,000 likes. In many cases, these made-up segments featuring real-life broadcasters are drawing more eyeballs than legitimate clips posted on news organizations’ blue-check social media accounts. And Sahay’s purported news broadcasts-which helped him amass an audience of millions-have included more than a dozen prominent anchors from a range of TV networks who deliver problematic commentary and interview the creator as he mocks school shootings, the September 11 terrorist attacks, rape victims and others harmed by criminals. A deepfake of CNN anchor Anderson Cooper, stating that former president Donald Trump was “ripping us a new asshole,” also recently went viral after Trump and his son shared it on Truth Social and Twitter. Earlier this month, an AI-generated clip of CBS This Morning co-host Gayle King, promoting a product she’d never used or even heard of, was circulating online. This week, a real video of CNN correspondent Clarissa Ward ducking for cover from rockets near the Israel-Gaza border went viral with fake audio undermining her reporting.
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